A goal and a dream. The goal of the Palermo Ladies Open organizers is to have a top ten on the board, while the dream is to play on the red clay courts of Viale dell’Olimpo, the former number 1 in the world, Maria Sharapova (currently n 136 of the WTA classification).
Projects and programs of the 31st edition of the tournament, scheduled at the Country Club of Palermo from 18 to 26 July 2020, were made official at the press conference held this morning in Milan in the premises of Le Village by Crédit Agricole.
The president of the club, Giorgio Cammarata, the tournament director, Oliviero Palma, and the General Communication Advisor, Angelo Sajeva, have projected themselves into the future, starting, however, from the 2019 budget. The former tennis player also took part in the press conference. , Laura Garrone (now Sky commentator) who recalled her many games at the Country.
BALANCE. The advertising revenue, the television rights and the proceeds from the ticket office have allowed the Country Tiime Club of Palermo to close the Palermo Ladies Open edition of the event. “After 6 years of absence the response of the public was really satisfying – Cammarata pointed out – 15% of revenues came from the ticket office, while 24% from television rights and 51% from sponsors. It is thanks to the many prestigious companies that believed in our project, that today we can present a new edition of the only Italian tournament included in the WTA circuit, in addition of course to the Internazionali BNL in Rome. As we said, we freed ourselves from the public contributions that made only 3% of the budget “.
A GOAL AND A DREAM. After Kiki Bertens (who in the last edition lost in the final against the Swiss Jil Teichmann), the organizers of the Palermo Ladies Open aim to have another top ten on the board in 2020. “Contacts have already been launched with one of the best players in the world – revealed Oliviero Palma – the goal is to present a quality scoreboard with a top ten and two more in the top twenty. We would also like to realize the dream that we were already cuddling last summer, namely to have the former number 1 in the world, Maria Sharapova, on the board as well ”.
MEETING IN NEW YORK. After the meeting in Milan with the sponsors and the press conference this morning, the organizers of the Palermo Ladies Open are preparing a meeting in New York. In an Academy of the Big Apple the foundations will be laid for a tournament between young Italian-American tennis players. “The winner – explained Palma – will have the opportunity to participate in the ‘Sicilian master’ (organized in collaboration with Fit Sicilia, ed) which will offer a wild card for the qualifying scoreboard of the singular Palermo Ladies Open and one for the main double board ”.
EVENTS. An artistic director will take care of the entire program of shows and events that will complete the 31st Palermo Ladies Open program. In the area adjacent to the club, the new “Off Courts” will be created, a space open to the quality cuisine of star chefs, entertainment with successful actors and debates on sport and tennis in particular. “Palermo and the Country tournament offer a unique opportunity to the sponsors – stressed Angelo Sajeva – the club and the city represent the ideal stage for those who want to invest in sport, culture and entertainment”.
450 TICKETS SOLD. Eight months after the first game, 450 tickets have already been purchased by fans. Season tickets for the entire tournament and coupons for individual days are on sale through the Vivaticket circuit or by going to the headquarters of the Palermo Country Time club on Viale dell’Olimpo 5. For information, you can call 091.454886.